THE SURGE x BURGER KING PAGER

Surge, the popular 90s soft drink, is back exclusively at Burger King. We helped Coca-Cola spread the word of its return by looking to another 90s icon—the pager. The throwback tech does one thing, and one thing only: lets you know when Surge is flowing at a BK near you.  The campaign is comprised of a teaser, a long form piece (similar to a new product reveal), and hidden camera footage of an actual pager kiosk set up right outside of an Apple store. In addition, functioning pagers will be distributed to hardcore Surge fans to help spread the word.

–

ADWEEK Editor’s Pick

–

Role: CD
Partner: Bharat Kumar
ACD Art: Greg Tatum
Senior Copywriter: Bob Tallman
CCO: Omid Farhang