CHURCH OF HOOPS

Due to a steady increase in the crime rate in Chicago, the city—arguably the basketball Mecca of the world—has seen a significant drop in basketball participation among middle- and high- schoolers. Nike wanted to restore belief in Chicago basketball to help keep kids in school, off the street, and on the court.

What better way to reignite belief and a sense of belonging in Chicago hoops than to create a basketball HQ with faith at its core? We gutted the old Church of the Epiphany and turned it into a complete training grounds for our target. Boys and girls of middle- and high- school age were invited to a Nike boot camp. The space offered the high end amenities of a proper basketball facility, including a full length court, lockers and lounge area, weight and trainers room, and free Nike gear.

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CANNES LIONS: 01 Grand Prix + 01 Bronze + 02 shortlists

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Role: CD
Partner: Bharat Kumar
CD: Amir Farhang
ACD Copy: Greg Weber
ACD Art: Mike Costa
CCO: Omid Farhang