Since winning the account at the end of ’21, we’ve led the reframing and building of NewYork-Presbyterian as a true consumer brand. Stay Amazing, the new creative platform, tells raw, unfiltered stories of patients from New York and how next-level care lives closer to home throughout the greater New York area.

In the past year, we’ve done a lot (see below), and what you see is but a smattering of that work.

9 TV Spots
17 Radio Spots
97 OOH
29 Print Ads
69 Digital Banners
109 Social Assets…and more to come.

–

ONE SHOW: 01 Merit | AICP POST: 01 Shortlist Docu-Style + 01 Shortlist Regional | LONDON INTERNATIONAL Awards: 01 Gold | NEW YORK EMMY Awards: 03 Nominations | Campaign US BIG Awards: 01 Shortlist

–

Role: ECD
Partner: Bharat Kumar
CDs: Brian Pluta (CW) & Jon Cochran (AD)
ACD: Alejandra Guerrero (CW)
Art Director: Emily Haugbro