SUPER RALLY: A DIGITAL GAME HAD REAL-WORLD CONSEQUENCES?

Super Rally, a first-of-its-kind tennis game, went beyond augmented reality, blurring the lines between the digital and physical worlds. Guided by tennis legend Venus Williams, players returned digital serves at real-world targets. With each hit, physical targets inside our activation space would light up, drawing the interest of spectators into the experience.

The video says it all.

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CLIO SPORTS: 01 Silver + 02 Bronze | Ex Awards: 01 Gold | Event Marketer: 01 Gold

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Role: CD
Partner: Bharat Kumar
CCO: Omid Farhang