AMEX JERSEY ASSURANCE: THE FIRST-EVER PROTECTION PLAN FOR BASKETBALL JERSEYS.

NBA fans love to wear the jerseys of their favorite players. And at $200 each, they aren’t cheap. No wonder fans are distraught when their favorite player changes teams - in the NBA, 70% of players changed teams in 2018, alone. 

Partnering with the NBA and Fanatics, we created a way to turn sports disloyalty into brand loyalty – “American Express Jersey Assurance” is the first-ever protection plan for basketball jerseys.

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CANNES LIONS: 02 Bronze + 06 Shortlists | D&AD: 02 Wood | ANDY Awards: 01 Gold | ONE SHOW: 01 Bronze + 03 Merit | CLIO Awards: 01 Gold + 01 Bronze | NEW YORK FESTIVALS: 02 Second Prize + 02 Third Prize + 01 Finalist | EPICA Awards: 01 Silver | EVENT MARKETER: 01 Gold

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Role: CD
Partner: Bharat Kumar
CCO: Omid Farhang
ECD: James Robinson