AIR TENNIS: A MULTI-SENSORY, 4D TENNIS GAMING EXPERIENCE.
Unveiled at the 2017 US Open, it helped fans feel the fundamentals of tennis in a totally untethered way. Combining the basics of tennis with gaming, fans were able to feel the heightened sensations of tennis, regardless of their skill levels. The game needed no controllers. The goal: keep the ball in play and go for the longest rally.
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CLIO SPORTS: 01 Gold + 01 Silver + 01 Bronze + 02 Shortlists
"AMEX aces the US Open Fan Experience." -The Drum; US Creative Work of the Week
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Role: CD
Partner: Bharat Kumar
CCO: Omid Farhang