THE ISSUE WITHIN THE ISSUE

NYC is struggling with homelessness, especially youth homelessness. Staggeringly, 40% of the homeless youth population identifies as LGBTQ+. To raise awareness, we partnered the Ali Forney Center (AFC), an organization dedicated to housing homeless LGBTQ+ youth, with New York Magazine, to develop an issue where 40% of the total ad inventory (28 pages) was dedicated to the challenges this group faces.

The Issue Within the Issue included bespoke editorial content that highlighted the plight of homeless LGBTQ+ youths.

We enlisted editors, writers, designers, artists, and photojournalists (all of whom were either LGBTQ+ or allies of the community) to write exposés, op-eds, features, poetry, retrospectives, and more.

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TYPE DIRECTORS CLUB: 03 Awards | CLIO Awards: 03 Bronze + 01 Shortlist | D&AD: 01 Shortlist | ONE SHOW: 02 Shortlists | NEW YORK FESTIVALS Genius 100: 01 Shortlist | CAMPAIGN US Big Awards: 01 Finalist | CREATIVEPOOL Awards: 01 Bronze | CAMPAIGN Power of Purpose Awards: 01 Shortlist | DIGIDAY Greater Good Awards: 02 Shortlists | ADAGE Editor’s Pick

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Role: ECD
Partner: Bharat Kumar
Design Director: Brian Lai
ACD: Katharine Flynn
Copywriters: Carlos Matias, Nick Malone, JP Winders, Patrick Chase
Art Directors: Camille Walker, Hamza Ali, Rudy Troncone
CCO: Dan Lucey